Better Greenwashing - i cop blog

2551-01-24

Better Greenwashing

Seventh Generation Laundry Concentrate

The happy marketing language states: "Seventh Generation's plant-derived laundry detergents are tough on dirt but gentle on your clothes and the environment. They are non-toxic, biodegradable, and contain no phosphates, artificial fragrances or dyes."

Seventh Generation Laundry Concentrate is formulated to be effective in cold water, and good for use in both High Efficiency and standard washing machines. It is biodegradable and safe for septic and gray water systems. Seventh Generation claims that "if every household in the U.S. replaced one bottle of petroleum-based 2X liquid laundry detergent with one bottle of our plant-based product, we could save 233,000 barrels of oil--enough to heat & cool 13,400 U.S. homes for a year."

Amazon currently sells myriad Seventh Generation products--from dish washing liquid to diapers. The Laundry Concentrate we mention above is a 6-pack. Check their stuff out and write a review or two and tell us how you like it.

Article by: AmazonGreen Scene

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